How direct distribution makes customer maintenance so much better
This blog post is bought to you by Christian Tietze, who writes books on #CleanCocoa coding practices. And created @wordcounterapp and @calendarpasteapp. Distribution via the Mac »
How to convert Mac App's trial users to paid customers using email
You know your Mac App is great and users love it. You set your key marketing goal on getting the right people to try it out. »
A Simple A/B Split Test to Boost Your Mac App Revenue
Some conversion optimization campaigns are complicated, while others are simple and produce immediate results. As an example of the latter, see how we switched two different »
Sparkle Vulnerability: Who’s in Danger and What to Do
We’ve been mildly avalanched with our customers’ questions about the recent Sparkle vulnerability issue. Before we get any deeper into the subject, we’d like »
Sell apps outside the Mac App Store: It’s probably down anyway.
I had a bad feeling last night, deep in my gut. And it totally wasn’t the taco-salad from the new place on the corner with »