DevMate has proven to be a true friend to Mac developers. It helps create and sell Mac apps, lifting a great deal of work off developers’ shoulders. In fact, devs like it so much that we kept getting requests, especially from those who develop for both Mac and Windows, to tailor DevMate to Windows. That is why from now on
You know your Mac App is great and users love it. You set your key marketing goal on getting the right people to try it out. If the audience is well-selected, the conversion shouldn’t be a problem. Because when you like an app, you buy it, right? Not exactly. Actually, 85% of users drift away after signing up for
We know our users are all passionate techies more than it’s statistically possible. We know how often they check on their mac app analytics and how disconnected they feel when away from their computers. That’s why we’ve created the missing link — DevMate mobile app. While it doesn’t have all the riches of the full platform, the
Some conversion optimization campaigns are complicated, while others are simple and produce immediate results. As an example of the latter, see how we switched two different CTAs on our Mac applications’ activation dialogue, and ran an A/B split test. Yes, we have done only one simple change: we switched two CTAs, and it resulted in a tremendous boost in