A Simple A/B Split Test to Boost Your Mac App Revenue

Yaroslav Stepanenko
by Yaroslav Stepanenko on
Some conversion optimization campaigns are complicated, while others are simple and produce immediate results. As an example of the latter, see how we switched two different CTAs on our Mac applications’ activation dialogue, and ran an A/B split test. Yes, we have done only one simple change: we switched two CTAs, and it resulted in a tremendous boost in

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App development secrets from DevMate experts

Daryl, DevMate Octopus
by Daryl, DevMate Octopus on
From today, this blog is taking a full turnaround. DevMate has an expert OS X team on board, willing to share what they know about developing and selling mac apps. We decided to make our knowledge available to anyone interested. We’re not launching a full-scale academy, but we all know that knowledge and experience are invaluable for the world

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El Capitan’s ATS: what’s in it for OS X developers

Daryl, DevMate Octopus
by Daryl, DevMate Octopus on
This year during Apple Keynote there was one thing on the minds of OS X developers worldwide — the El Capitan release date. All because of the new Application Transport Security (ATS) requirements. Since the changes, there’s a good deal to be done and tested by the September 30th set release date. If you still haven’t heard about what

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