How direct distribution makes customer maintenance so much better

by Christian Tietze on

 

This blog post is bought to you by Christian Tietze, who writes books on #CleanCocoa coding practices. And created @wordcounterapp and @calendarpasteapp. Distribution via the Mac App Store is truly limiting. Imagine you shipped an update with a bug. What happens?First, how'll you discover the bug? Of course you could discover the bug on your own. Or a friend

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How to convert Mac App's trial users to paid customers using email

Yaroslav Stepanenko
by Yaroslav Stepanenko on
You know your Mac App is great and users love it. You set your key marketing goal on getting the right people to try it out. If the audience is well-selected, the conversion shouldn’t be a problem. Because when you like an app, you buy it, right? Not exactly. Actually, 85% of users drift away after signing up for

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A Simple A/B Split Test to Boost Your Mac App Revenue

Yaroslav Stepanenko
by Yaroslav Stepanenko on
Some conversion optimization campaigns are complicated, while others are simple and produce immediate results. As an example of the latter, see how we switched two different CTAs on our Mac applications’ activation dialogue, and ran an A/B split test. Yes, we have done only one simple change: we switched two CTAs, and it resulted in a tremendous boost in

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Sparkle Vulnerability: Who’s in Danger and What to Do

Daryl, DevMate Octopus
by Daryl, DevMate Octopus on
We’ve been mildly avalanched with our customers’ questions about the recent Sparkle vulnerability issue. Before we get any deeper into the subject, we’d like to assure all DevMate users — you are completely safe. DevMate meets all ATS requirements and is fully protected from man-in-the-middle attacks. Now, to the trouble itself. As a security researcher Radek discovered in late

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Sell apps outside the Mac App Store: It’s probably down anyway.

Daryl, DevMate Octopus
by Daryl, DevMate Octopus on
I had a bad feeling last night, deep in my gut. And it totally wasn’t the taco-salad from the new place on the corner with the B cleanliness rating. In the morning, I discovered it was far, far worse: the Mac App Store had been down. Chaos, panic, anarchy. Developers counted their losses today, weeping in unison with frustrated

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