How to convert Mac App's trial users to paid customers using email

Yaroslav Stepanenko
by Yaroslav Stepanenko on
You know your Mac App is great and users love it. You set your key marketing goal on getting the right people to try it out. If the audience is well-selected, the conversion shouldn’t be a problem. Because when you like an app, you buy it, right? Not exactly. Actually, 85% of users drift away after signing up for

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