OS X Analytics Mobile App for iPhone is Here

Yaroslav Stepanenko
by Yaroslav Stepanenko on
We know our users are all passionate techies more than it’s statistically possible. We know how often they check on their mac app analytics and how disconnected they feel when away from their computers. That’s why we’ve created the missing link — DevMate mobile app. We know our users are all passionate techies more than it’s statistically

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A Simple A/B Split Test to Boost Your Mac App Revenue

Yaroslav Stepanenko
by Yaroslav Stepanenko on
Some conversion optimization campaigns are complicated, while others are simple and produce immediate results. As an example of the latter, see how we switched two different CTAs on our Mac applications’ activation dialogue, and ran an A/B split test. Yes, we have done only one simple change: we switched two CTAs, and it resulted in a tremendous boost in

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