DevMate Beta for Windows Developers is Out Now

Yaroslav Stepanenko
by Yaroslav Stepanenko on
DevMate has proven to be a true friend to Mac developers. It helps create and sell Mac apps, lifting a great deal of work off developers’ shoulders. In fact, devs like it so much that we kept getting requests, especially from those who develop for both Mac and Windows, to tailor DevMate to Windows. That is why from now on

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How direct distribution makes customer maintenance so much better

by Christian Tietze on

 

This blog post is bought to you by Christian Tietze, who writes books on #CleanCocoa coding practices. And created @wordcounterapp and @calendarpasteapp. Distribution via the Mac App Store is truly limiting. Imagine you shipped an update with a bug. What happens?First, how'll you discover the bug? Of course you could discover the bug on your own. Or a friend

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How to convert Mac App's trial users to paid customers using email

Yaroslav Stepanenko
by Yaroslav Stepanenko on
You know your Mac App is great and users love it. You set your key marketing goal on getting the right people to try it out. If the audience is well-selected, the conversion shouldn’t be a problem. Because when you like an app, you buy it, right? Not exactly. Actually, 85% of users drift away after signing up for

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OS X Analytics Mobile App for iPhone is Here

Yaroslav Stepanenko
by Yaroslav Stepanenko on
We know our users are all passionate techies more than it’s statistically possible. We know how often they check on their mac app analytics and how disconnected they feel when away from their computers. That’s why we’ve created the missing link — DevMate mobile app. We know our users are all passionate techies more than it’s statistically

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A Simple A/B Split Test to Boost Your Mac App Revenue

Yaroslav Stepanenko
by Yaroslav Stepanenko on
Some conversion optimization campaigns are complicated, while others are simple and produce immediate results. As an example of the latter, see how we switched two different CTAs on our Mac applications’ activation dialogue, and ran an A/B split test. Yes, we have done only one simple change: we switched two CTAs, and it resulted in a tremendous boost in

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